I don't think there is a right way to do loot crates.
And as for giving out free keys being a good guy thing.
Casinos dish out thousands of dollars worth of freebies to keep gamblers coming back
Do you think if Tobacco companies started giving out free smokes that would be a good guy thing?
They are simply there to trick you into spending more money than you would if you could just buy what you want.
Sony would have payed them to put in on PS+ and if it wasn't on there, it may not have taken off asmuch as it did.
There are plenty of games that make profit without tricking people into gambling, big and small. And having it as Cosmetic only still effects the rest of the game, as it is designed to point you to the cash store, rather than the game. Why would they put the cool gear in the game, if they can put it in the crates.
Edited by AdamC, 17 February 2018 - 08:59 PM.