I expected it to be at least as good as 2. It didn't hold a candle to 2. Boring races. No motivation to ever win a race. Even less feeling of progression. Lame playgrounds. Telling us where to do jumps and drifts and such rather than letting us find fun places. Falsely advertising Blueprint as "create your own races".
Also 2's directed gameplay was I think its best aspect. Some people disagree, but if you have only a little time to play, being told where to go next is so much better than picking among 63 races that all blend together. Races are also more trustworthy. In 2 you know if you're going to be offroad based on the race; in 3 almost every race involves some offroad ... even the Street races. Also the boss and fans "story" was so minimal effort, the characters were unlikeable (even more so than Ben), and voices just irritating.
And again, no motivation at all and no longevity. That's why I still happily play FH2 championships just for fun, but have no intention of doing more FH3 ... the 500gs for the new Hoonigan thing is tempting, but waiting for Gamescom to see if FM7 has more than 4 new tracks to try to tempt a buy. Only one week now woo!
Oh, and if you want to get that drift achieve in FM5 for me, I could do FH2 championships for you lol